When desktop publishing first took off back in the 1990s, almost everyone who had a computer suddenly thought they were a “graphic designer.” It wasn’t true then, and it’s not true now.
Most small businesses are much better off turning to true graphic design professionals for their graphic design work. JLAW’s graphic designers are experienced in all different types of media, including both print and online.
Corporate Branding, Image and Identity:
“Image is everything,” Andre Aggasi famously stated in the 1980s camera commercial. Well, guess what? It’s true!
Creating a credible and professional image is critical for any business, regardless of its size. The right branding and identity, in fact, can help smaller companies compete on a more level playing field with large competitors. In today’s virtual world, a small business can make itself look just as big and important as a Fortune 1,000 corporation – and JLAW can help you pull it off.
Every touch point your business has with your customers and prospects is an opportunity to present either a positive or a negative impression of your company’s image, identity and brand. Which impression they take away will depend largely on the quality of your materials (both printed and online) and the consistency of your message.
Present an amateur-looking logo, letterhead and website to the public, for example, and they’ll perceive you as an amateur at whatever else you do. Present a clean, professional look in all your touch points, however, and this will influence customers’ and prospects’ impressions of everything else you do.
JLAW can help your business present the right corporate image by working closely with you on a comprehensive corporate branding campaign and corporate identity package.
A clean, professional-looking logo is central to any corporate branding and identity effort. JLAW will custom design a new logo for your business that reflects the proper image and style for your industry and your clients, or work with you to tweak or redesign your existing logo so that it better reflects the image you want to project.