Online and New Media
The explosion of the Internet in the 1990s resulted in a wide range of new online marketing and advertising opportunities for small businesses. JLAW has been a leader in helping Northeast Ohio businesses tap into the power of online and new media by first identifying which types of these media represent the best opportunities for each company. We then implement strategies for our clients that result in a high return on investment for their new media marketing dollars.
It’s no longer enough for a small business to simply have a website – virtually every business today does. To remain competitive, a small business must have a professional, well-designed and well-written website. For many businesses, their website is just as important as their physical location or storefront.
As Internet media experts, JLAW will analyze your existing website to determine whether it is helping – or hindering – your overall marketing objectives. If you don’t currently have a website, we’ll work closely with you to design a new site that fits into your comprehensive marketing plan.
Social media sites like Facebook, YouTube and Twitter have quickly evolved from fun but mostly irreverent pastimes for teens and twenty-somethings to serious business marketing tools. JLAW Media can help you harness the power of these tools to build and strengthen relationships with your customers and prospects and drive them to your website or into your store.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Online video has similarly expanded beyond silly YouTube curiosities into the world of serious marketing. Let JLAW Media show you how, when done properly, online video can help position your company as an expert in your industry and further set you apart from your competitors.